Portfolio

Publishing

Successfully planned, designed and managed two magazine titles. Sourced out various talents to produce high quality, traffic generating written and video content for print and digital outlets.

Responsibilities:

Editorial planning of the titles “PETIGREE” and “GLOSS” • Generating Ad Revenue
• Designing magazine layout • Digital management • Leading and managing a staff of 10 people

• Writing, editing, proofreading and digital content creation.

Freelance Writing

Contributed as a freelance lifestyle editor and writer to many newspapers and high-end magazines around the world for over 14 years.

Interviewed many celebrities, high profile individuals and experts. Dealt with sensitive, educational as well as entertaining content.

Published in:

Enigma Magazine (U.K. & Egypt) • STARS (U.A.E.) • Arabian Woman
Magazine (U.A.E.) • Emirates Parents Plus (U.A.E.) • The Review – Arab News (Saudi
Arabia) • Woman This Month (Bahrain) • Dawn Newspaper (Pakistan) • Woman’s Own
(Pakistan) • FYI (Pakistan) • Sensation (Pakistan) • TV Times (Pakistan) • Pink (Pakistan)
• Ink Pakistan) • Expert Parenting & Pregnancy (Pakistan) • Asian Lifestyle Magazine (U.K.)

Interviewed Dr Sima Samar – Former Deputy Prime Minister and Minister for women affairs in the post Taliban Afghan Government

Interviewed Shirin Ebadi – Nobel Peace Prize winner, Iranian lawyer, a former judge and human rights activist and founder of Defenders of Human Rights Center in Iran.

Interviewed Haifaa al-Mansour – Saudi Arabis’s most controversial director and first female filmmaker.

Editing

Worked as an Editor for Health & Beauty Magazine, Woman’s Own Publishing, Pakistan.

Relaunched the publication with new design and content, making it one of the company’s most successful revenue generating publications in a short time.

Responsibilities:

Revamped the bimonthly magazine slowly transitioning it into a monthly magazine • Market research • Sourcing out writers and material for the publication • Handling the publication from conceptualising till print • Managing a team of 8 people.

PR - AK Records

Worked as a publicist for the British-Pakistani music artist Annie Khalid.

Responsibilities:

Writing and distributing press releases and news briefs • Arranging for cover stories, articles, shoots and interviews • Designing and managing newsletters • Social media management • News crisis management